Why we do what we do

And our approach...

In 2019, over countless cups of coffee, we couldn’t get away from the fact that a different approach was needed to overcome the entrenched problems facing the social sector.  Despite having secure jobs and steady bills, we decided to take the leap and do something about it – and so the Collective Impact Agency (CIC) was born.

We do what we do because we believe that the current system (health, social care, welfare, charities, local government, education) is simply not working for the people who need it the most.  There are countless challenges - a fragmented social sector, weak individual organisations competing for resources, massive scale and diversity of challenges, too great a focus on 'delivering services' - so the Collective Impact Agency exists to make ‘the system’ work better for real people.

We believe that the best way to achieve that is to help organisations and people work together better.  We build alliances, train people in our ‘anti-leadership’ methodology, and work as ‘system stewards’ to drive change at the system level through collective actions.

Our approach

The approach we bring to our work is grounded in compassion, generosity, and optimism about the power of ordinary people.  It is also grounded in research, in particular that of Martin Seligman, Carol Dweck, and Toby Lowe.  Toby is a collaborator of ours and we are excited to help him roll out his 'Human Learning Systems' approach.

Here are a few of the principles that inform our work:


  • Believing that there is a more human way to work to help people live the best lives they possibly can.

  • Supporting others to have the courage to think differently and work differently.

  • Getting things right for the people first, and creating the conditions for people to feel motivated by their work.

  • Putting clients’ needs at the centre of everything the organisation does.

  • Valuing and trusting staff.

  • Taking the work seriously, but not yourself.

  • Enabling others to tap into the power of collaborative agency.

  • Focusing on trying new things and ensuring we are always learning.


©2019 by Collective Impact Agency CIC.

Company No. 11984895